Sunday, December 2, 2012

Neiman Marcus and Target Launch was Last Night

Karlie Kloss, Kate Bosworth and More Celebrate the Target x Neiman...

Karlie Kloss, Kate Bosworth and More Celebrate the Target x Neiman... (clipped to

Last night, has become the norm for Target’s increasingly high-profile collaboration launch events, well-dressed starlets and talented designers came together to greet each other, pose for photos, indulge in champagne and cocktails, and even shop.
The celebration was in honor of Target’s collaboration with Neiman Marcus, the CFDA, and 24 of their favorite designers on a 50-piece collection of everything from pint-size Marchesa dresses to Band of Outsiders cookie cutters to Oscar de la Renta dog leashes. You can shop it at Target and Neiman’s online and in store starting December 1.
“I think what’s interesting about it is the enormous diversity of product,” Neiman Marcus’s fashion director Ken Downing mentioned. “A lot of people’s anticipation was that because we went to fashion designers, it was going to be a lot of fashion, but we wanted to make sure there was a really lovely balance of mens, womens, children, home, even things for pets, like the Oscar de la Renta dog bowl, so I think it emotionally touches a lot of people. It’s not just things you want to give for a gift–it’s things you want for yourself.”
Target and Neiman Marcus also promoted the supercollab with a TV commercial starring model, Karlie Kloss. Kloss mentioned how her ballet background has helped her get cast: “I think that one of the reasons I was cast was because of my dance background and that was the fun part of it. I got to dance around and play around and wear latex suits and pigtails and it was just a really fun shoot.”

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