BAMBI Awards 2012 – Red Carpet Arrivals |
One Direction has officially made it to the big leagues: The boy band has landed themselves a fragrance deal.
According to WWD, One Direction has inked a licensing deal with Olivann Beauty, a spin-off of Fusion Brands Inc.’s Luxury Fragrance Division, to release their first-ever “women’s” scent next fall–though we’re pretty sure most of their customers will be well below the age of 18.
According to Dana Kline, president of Olivann Beauty, the fragrance has been six months in the making and will launch globally at department stores in fall 2013, concentrating first on the cities where the band is touring.
No word yet on what the perfume will smell like–we’re guessing it’ll have a base of teen spirit with top notes of raging hormones. Not that it really matters–Directioners will surely be clamoring to get their hands on it, regardless of how it actually smells. I am very curious to see what it smells like! For my followers that get to smell it, let me know what you think!